Fool-Proof Career Insurance for Bloggers: 3 Steps to Go from Side Project to Professional Endeavor

If you’re a student or part-time blogger, you know that what you get from your blog is directly related to how much you put into it. Maybe you just started blogging and are realizing this is a great way to make some extra cash, or maybe you’ve been blogging for a while now and want to try to use your online presence to catapult you into a new career after graduation. No matter the reason, making a name for yourself by operating a blog during college is a great way to catapult yourself into careers that you may not have even considered pursuing and ensure your financial stability in the future, especially if you have a large online following. It can also do both you and your blog a world of good to touch up its look and make it look as professional as possible. Here are three tips to ditching the side-project, amateur look and replacing it with a more professional feel:

1. Update your information.

When you comb through your blog, are there a bunch of outdated or broken links? Was your last article posted months ago? Do you have a news section that is in need of a huge makeover? And, most importantly, what does your “about” section say about you as a professional? These are things that you probably let slide while your blog was a part-time project, but you need to get them under wraps now if you want to come off like your know what you’re doing. When a user visits your blog for the first time, there is a good chance he or she will head to your “about “page for a quick glance at who you are and what your blog is about. Make sure you don’t give them a reason to click away from your site. Provide users with what they want to know: who you are and what the blog is about. Make sure to check over your entire blog and fix or delete broken links. Then, take a look at your content and decide what things you want to keep up and which you simply don’t have time to complete regularly (like the outdated news section).

2. Get a sleeker design.

If your blog looks cluttered, it will definitely deflect readers. Make sure to eliminate advertising at is distracting or that leads users to unwanted pages. Also, try to make sure that the ads you place on your site are relevant to your readers. This seems like an obvious criterion, but there are way too many blogs that will advertise simply anything. Take a look at the overall design of your blog. Does the color scheme complement the purpose of the blog? Can readers access the things they want to see most from the homepage? Make sure that your blog looks and feels like a place you would like to go online.

3. Focus on increasing traffic.

We all, of course, want as many people as possible to view our blogs. However, if you really want to take your blog to the next level, it’s imperative to start thinking about increasing traffic as a necessity, not a wish. Try to learn easy SEO techniques and make sure to crosslink and share your blog posts on social media. It’s important to always focus on creating posts (especially post titles) that people will want to click on and share. Another great way to increase traffic is to invite other bloggers to contribute. This will drive a large amount of new traffic to your blog and will give you original content that you didn’t have to take time to write yourself. It saves you time and creates even more connections for your blog within the blogosphere. And, the more connections you have, the more apt your blog is to expand your career opportunities.

About the Author:

Susan is a freelance blogger who enjoys writing about automotive and health news, technology, lifestyle and personal finance. She often researches and writes about automobile, property and health insurance, helping consumers find free insurance quotes and the best protection available. Susan welcomes comments.